Inkey List – Media Strategy (Fall 2022)

My partner and I developed the "New Year, New Face" campaign for Inkey List to boost brand awareness among skincare-savvy women aged 25–34—the bold, memorable slogan aligned with the brand’s identity and goals for 2023.

I was responsible for selecting magazine placements, calculating media metrics (CPM, impressions, cost), and aligning the strategy with our target audience.

The campaign increased brand visibility and positioned Inkey List for continued growth through smart, targeted media buying.