The Inkey List — Media Strategy Project (Fall 2022)

Tools: Canva, Microsoft Excel, SRDS Media Buying

• Co-developed the “New Year, New Face” campaign to increase brand awareness among skincare-savvy women ages 25–34, aligning messaging with The Inkey List’s 2023 brand goals

• Selected strategic magazine placements and leveraged SRDS Media Buying to determine optimal publication fit, circulation, and audience alignment

• Calculated key media metrics—including CPM, impressions, and cost—to ensure an efficient and targeted media investment

• Designed supporting visual materials in Canva to present campaign concepts and placement recommendations

• Delivered a targeted media strategy that enhanced brand visibility and positioned The Inkey List for continued growth through data-driven media planning