Portfolio Seminar – Spring 2024

In my senior portfolio course, my partner and I created Serenity, a non-alcoholic rum alternative inspired by our shared Jamaican heritage. The brand offers a tropical, calming experience rooted in Caribbean culture.

I led the development of Serenity’s brand positioning, messaging, and social media ad campaigns. The result was a vibrant brand identity that blends tradition, wellness, and island flavor into an alcohol-free option.