Social Media Marketing Project – Spring 2023

As part of a semester-long project, my team and I developed a full social media marketing plan for JD Sports, focusing on increasing brand visibility and sales for their new Providence Place location.

As Project Leader, I conducted market research, identified key audience segments, and created a strategic content plan tailored to JD Sports' target market. I also built an editorial calendar aligned with seasonal trends and promotions to boost engagement and brand consistency across platforms.

This project allowed me to apply real-world marketing strategies, showcasing my strengths in campaign planning, content creation, and strategic thinking.