Integrated Marketing Seminar — IBM Weather Channel Rebrand (Fall 2023)

Tools: Canva, PowerPoint

  • Led research and strategic planning to reposition the IBM Weather Channel app from a simple weather tool to a personalized daily lifestyle planner

  • Analyzed user behavior, feedback, and app reviews to uncover insights that informed the campaign’s strategic direction

  • Produced a short promotional ad concept and supporting presentation materials using Canva and PowerPoint

  • Developed the campaign’s core message: “Accurate weather and real-world updates from data you can trust.”

  • Delivered a consumer-focused strategy emphasizing personalization, relevance, and trusted data—earning strong feedback for clarity and strategic alignment

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The app you trust—to prepare the ones you love.

A redesigned experience that brings clarity, confidence, and care to every forecast.


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