Social Media Marketing Project — JD Sports (Spring 2023)

Tools: TikTok, iPhone Camera, MRI Simmons

• Led a semester-long team project to develop a comprehensive social media marketing plan for JD Sports’ new Providence Place location

• Conducted market research and identified key audience segments to inform platform-specific content strategies

• Developed a strategic content plan and editorial calendar aligned with seasonal trends, promotions, and brand objectives

• Created social media concepts and short-form content using TikTok and iPhone footage to demonstrate real-world campaign execution

• Applied industry-relevant marketing frameworks, showcasing strengths in strategic planning, content development, and audience engagement