Tools: Canva, Social Media Mockup Generator

Co-developed Serenity, a non-alcoholic rum alternative inspired by Jamaican heritage, emphasizing calming, tropical, and culturally rooted experiences
Led the creation of the brand’s positioning, messaging framework, and visual direction
Designed social media ad concepts and campaign materials using Canva and mockup tools to showcase cross-platform applications
Developed a cohesive brand identity that blends Caribbean tradition, wellness, and modern alcohol-free lifestyle trends
Presented a fully integrated creative concept reflective of strategic thinking, cultural insight, and contemporary design

JWU Move Out Campaign

JD Sports