Integrated Marketing Seminar – Fall 2023

In this project, my partner and I developed a strategy to reposition the IBM Weather Channel app as more than just a weather tool, rebranding it as a daily lifestyle planner.

I led research, strategic planning, and helped produce a short ad video. We analyzed user behavior, feedback, and app reviews to develop a core message: “Accurate weather and real-world updates from data you can trust.”

Our campaign focused on personalization and relevance, earning positive feedback for its consumer-focused approach.